What is a Trunk Show/Designer Day?

When your status changes from “in a relationship” to “engaged” and you enter the world of bridal dress shopping you’ll be introduced to a whole new vocabulary. “Trunk Show” and “Designer Days” are just some of the new phrases you’ll come across again and again.

 So what is a trunk show?

Let’s delve into the history book (or Wikipedia for you Millennials!).

In the early 1800’s travelling salesmen would journey from place to place with their steamer trunks filled with wares. Everything from the latest designer fashion would be revealed. Retail space was often limited so trunk shows would become the must-see event whenever they rolled into town. The Trunk Show ‘tradition’ continued after retailers began expanding their space as clothing was transported from designer’s studios to stores in large trunks. Today, rather than trunks, garment bags & boxes are the modern mode for transport.

History lesson over now – if you’re still with me! Trunk shows are still a “must see” event in bridal as it allows a boutique to showcase (usually for a weekend) even more gowns from their designers. Even though here at The Pantiles Bride we have a wide selection of gowns from each of our brands it’s impossible to stock every design from each of them. If we did our rails would be rammed and we’d need a boutique twenty times bigger!


What happens at a trunk show and why is it a great idea to book in to find your dress?

When the trunk show gowns arrive they’re either all the current dresses (which can be eight to twenty gowns) or a selection from the new collection. We can often request gowns from past collections as well. The focus for the weekend will be around this designer.

So if you’re fan-girling a particular designer who you are following obsessively on Instagram and Pinterest (promise we won’t tell!) this is the ideal opportunity to see a much wider selection of gowns from that designer. If you’re really lucky you might just get to meet the designer in person which is when a trunk show becomes a Designer Day!!

Welcome to a Designer Day!

A Designer Day isn’t just the British way of saying Trunk Show it’s when there’s a chance to meet the designer in person or a stylist from the brand who, with their intimate knowledge of the gowns, will take you through the infinite possibilities of what will work best for both your figure and your bridal style.

Several of our designers at The Pantiles Bride offer a full design and made to measure service so this is the opportunity to have a bespoke gown created for you with the added bonus of having a one-to-one consultation with the designer herself.


Top tips for getting the most out of a Trunk Show or Designer Day

Come and try on dresses with us from our eight different designers so that you know your style prior to booking onto an event.

It’s really worth doing your online research beforehand as the dresses are often only available once a year and when the loan dresses go off to the next location it’s highly unlikely you will be able to see your favourite dress again unless it’s one from our own stock.

Also for special offers at an event it really is time related to making a decision on the day so it’s a time to find the one, fall in love and go for it.

Maria Musgrove-Wethey

The Vibrant Pantiles and Pantiles Bride